LET’S PLAY for change campaign!
The SAGOSKATT collection is not just a cute and lovable soft toy series, it also serves a higher purpose. It’s part of the campaign LET’S PLAY for change where the IKEA Foundation supports children’s right to play and development, financially supporting the work of organizations that care for children.
By creating the world’s biggest piece of research on play, the “ΙΚΕΑ Play Report”, we’ve discovered that it’s vital to be playful every day – to recharge, to connect, to escape, to explore, to create and, of course, to have fun. Because play is a basic human need, for all of us.
That's why during the LET’S PLAY for change campaign, we turn our stores into play areas to show you that playing is easy and how much better your everyday life at home can be.