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A plant ball for meat lovers
Small things can make a big difference. Take our new plant ball, for example. It has the great taste and texture of the IKEA meatball but only 4% of the climate footprint. That means it’s just as delicious – only smarter. Have a bite!
The meatball reimagined
The plant ball is proof that a less meaty future can be just as delicious, whether you’re a meat lover or not. Made with pea protein, potatoes, onion, oats and apple, it has the taste and juicy bite of the IKEA meatball – minus the meat. Instead, the perfect meaty taste is achieved by adding umami flavors, like mushroom, tomato and roasted vegetables.
A whole new ball game
The world is facing urgent climate challenges. Realizing the importance of taking immediate action, IKEA works hard to deliver on our ambition to be climate positive by 2030. One piece of the puzzle is increasing the proportion of plant-based food – such as the all-new plant ball. Going greener is important for us all, whether we’re meat lovers, flexitarians, vegetarians or vegans.
“At IKEA, we sell 1 billion meatballs a year. Imagine if we can convert even some of those into plant balls. That’s a real tangible reduction in our climate footprint.”
We asked IKEA customers what they think about the new plant ball. Do you agree? Have a bite!
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