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One side has a hand-embroidered pattern reminiscent of a tree’s growth rings and the other has a printed motif that resembles tree bark. A piece of nature created in collaboration with social businesses.

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Designer thoughts

FRÖDD - Jóna Berglind

"The idea for the FRÖDD collection was sparked during a camping trip when I decided to try to convey the innermost essence of nature with unique handmade objects inspired by leaves and trees. An ambition that led to a collaboration with skilled artisans at social businesses who complimented my design with exquisite, handmade details. I hope that you, just as I do, appreciate the connection with nature that the collection evokes.”

Product story summary

Craftsmanship inspired by nature

The FRÖDD collection is created in collaboration with skilled artisans at social businesses who have complemented the nature-inspired design with exquisite, hand-made details that bear nature's innermost essence. The collection is a mix of textiles and ceramics that brings a piece of nature into your home with hand-embroidered patterns reminiscent of a tree’s growth rings and printed patterns where the brushstroke effect feels both modern and calming.