What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.

As a child, I thought that some clothes hangers with splayed arms looked like cacti. And as an adult, I think cacti represent the playfulness of the IKEA range. So it felt like given for GREJSIMOJS clothes hanger to have a shape like this! It’s playful yet at the same time very functional and useful. I hope that children will feel that it’s their very own and nobody else's, and that it also helps them organise their things.