What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.

"I wanted GREJSIMOJS children's stool to have a distinct Swedish DNA. So what has four legs and is found in Sweden? Moose of course! Bent plywood felt like a given since it’s deeply rooted in Swedish design tradition. I like that the moose has a playful attitude, but it’s expressed with small means and without excessive decoration. My vision? That it can remain in many living rooms even when the children have left the nest – as a decorative memory from when they were little."